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Responsible Tourism by Harold Goodwin

Business Opportunity for Southern Africa

Mejdi Tours has pioneered dual narrative tours to, amongst other places, Israel and Palestine and Northern Ireland. Their two-guide model equips groups with two local guides, each representing unique cultural, religious, political, and ethnic narratives.

Africa is the world's most diverse content, it offers a great range of opportunities for "meet the people" experiential tours and we know that the market trends favour tours that provide opportunities to engage with local people and their cultures. Booking.com's 2022 research reported that nearly two-thirds (63%) of travellers wanted to have experiences that are representative of the local culture.

Mejdi Tours is “founded on the belief that tourism should be a vehicle for a more positive and interconnected world.” MEJDI translates to both “honour” and “respect”, the business was established to “change the face of tourism through a socially responsible business model that honours both clients and communities.” Travellers engage with a diversity of views about the places they visit, and multiple narratives.

Mejdi runs tours in Morocco and Egypt. Aziz, one of the founder directors, will be in Johannesburg and then Cape Town in April and is speaking at WTM Africa on April 11th. Mejdi is looking for suppliers so that they can create dual narrative tours in Southern Africa.

If you would like to meet with Aziz to explore the business opportunity please contact Aziz (aziz@mejditours.com) AND Kim (kim@mejditours.com).

This TED Talk is a great introduction to Aziz.

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